In conversation with Sargam Dhawan Bhayana - Director Tressmart & Planet Herbs Lifesciences
Updated On: 07 July, 2025 05:12 PM IST | Mumbai | Buzz
My journey may seem unconventional, but storytelling and wellness have always been intertwined for me.
Sargam Dhawan Bhayana
From filmmaking to founding a wellness brand, what inspired your transition into entrepreneurship, and specifically into the world of nutraceuticals?
My journey may seem unconventional, but storytelling and wellness have always been intertwined for me. Filmmaking taught me the power of narrative, how to communicate purpose, build connection, and create impact. That skill became invaluable as I transitioned into entrepreneurship, where brand storytelling is essential. The shift to nutraceuticals was more organic than planned. I grew up in a family immersed in Ayurveda, pharmaceuticals, and global trade. I was deeply influenced by my grandfather, who approached every herb and formulation with reverence and scientific precision. After working on Tressmart and witnessing the rise of conscious consumerism, I saw a gap. People wanted clean, effective wellness solutions, but without the jargon or inflated pricing. That’s where the idea for a modern, science-backed, accessible wellness brand took root.
Planet Herbs Lifesciences has grown from an export-led business to a consumer-facing brand in India. What sparked that pivot, and how has the journey evolved since?
For over a decade, Planet Herbs was quietly building expertise through exports and contract manufacturing. But in 2024, I realized that our formulations, rooted in Ayurveda, backed by research, deserved to reach Indian consumers directly. The wellness conversation in India was shifting from curative to preventive, and we wanted to be part of that transition. The pivot was sparked by a desire to democratize wellness. We launched PHL’s D2C platform in March 2024, and the response was overwhelming. A 2,463% jump in online sales in just one year validated that we were solving a real need. We’ve since evolved into a consumer-first brand with strong digital infrastructure, scalable operations, and a loyal customer base who value both efficacy and integrity.
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