On the occasion of the 78th Independence Day ceremony, the CMD and Editor-in-Chief of Bharat Express News Network, Upendrra Rai, lit a ceremonial lamp to honour the freedom fighters who secured India's independence. Following this, he hoisted the national flag, saluting the tricolour with pride. Addressing the gathering of Bharat Express employees and other eminent guests, he conveyed a powerful message to always prioritize the nation first. During his speech, he quoted, “Jis desh jaat mein janm liya, balidan usi par ho jayein,” meaning, "In the country and community where you were born, sacrifice yourself for it." He explained, “In this context, ‘community or jaat’ refers to humanity, and every Indian's greatest duty is to be dedicated to the country and humanity.”

Highlighting the significance of freedom, CMD Upendrra Rai stated, “One form of freedom is the independence our country gained from British rule. The other form of freedom is when we explore our potential, develop our character, and establish a unique identity in society. This is the true essence of individual liberty.” He further elaborated, “Freedom is not merely about overcoming physical distance, but about fulfilling the purpose for which the God has sent us. When we refine all our potential and dedicate ourselves to the welfare of the country and society, only then is the true meaning of freedom realized at a personal, social, and spiritual level.”