Millions of Indians sit still in traffic jams every day. The journey, which should take ten minutes, takes an hour. According to the TomTom Traffic Index 2024, the average commuter spends more than 1.5 hours a day stuck in traffic in places like Bengaluru, Delhi, and Mumbai. India now has the third-largest automobile market in the world, but it also has some of the worst air quality in the world. This is because car sales are soaring due to easy EMIs and growing aspirations.

"We're solving a car problem we've created ourselves," says Hoverpro founder Bhavya Malik. "Don't take it personally; EMI has made it possible for everyone to purchase a car today, but the true costs are social, personal, and environmental. It is not only inefficient, but insane to spend hours stuck in traffic for a distance of only one to two kilometres.