IPG Group, the league's rights holder, successfully conducted the fifth edition of the Lanka Premier League (LPL) with skyrocketing to 780 million across television and 480 million unique viewers online. The tournament's incredible success was applauded by Australian cricket legend and brand ambassador Michael Clarke.

The LPL 2024 marked a pivotal moment in the league's history due to the constant efforts of the IPG Group as it experienced a remarkable 20% increase in television viewership compared to the previous season. This leap underscores the league's growing popularity and its establishment as a major cricketing event worldwide.