J and K Sambhaav Utsaav 2.0: Fostering Cultural Diversity and Rich Heritage of Jammu and Kashmir

After the success of J amp K Sambhaav Utsav 10 February 2024 the JampK House Amrita Shergil Marg New Delhi is hosting the Sambhaav Utsav 20 from 25th July to 29th July 2024 11am to 9pm The Sambhaav Utsav 10 was monumental for the JampK Resident Commission and made an influential experience for participating departments entrepreneurs and the extensive Jammu amp Kashmir small business enterprises community The event focuses on five attractions to successfully promote and foster women empowerment small business entrepreneurship and cultural economic and tourism development in Jammu amp KashmirSambhaav Manthan SatraIt focuses on cultural heritage craftsmanship entrepreneurship tourism and startup ecosystems The exchange of knowledge and ideas through the series of thematic sessions will foster development for Jammu amp Kashmir by associating the state government and stakeholders outside JampK The Resident Commission has reached out to potential investors domain experts and leading professions in different fieldsHighlighting Rich Cultural HeritageSambhaav Utsav 20 will host live performances every day from 6 pm to 7 pm to the melodious and lyrical symphonies of Bhaderwah Paddar Bani in Duggar Pradesh amp Kashmiri Rouff The event dedicates an evening as Kavya aur Sahitya Samagam on 28th July 4 pm to 6 pm to allow authors and poets to share their insights into the rich literary traditions of Jammu amp KashmirJampK Haat for Promoting EntrepreneursArtisansFarmers Produce in the Exhibition CenterOne of the highlights of the Utsav is the participation of FPOs Farmer Producer Organizations from ten different JampK areasregions Verinaag Pampre Rafiabaad Banihal Bhaderwah Udhampur Panthal Pampore Kokarnaag and Wakoora The critical products include dry fruits saffron multiflora Sulai honey aromatic essential oil rice spices and tea Further exquisite crafts like Kashmiri embroidery wood carvings paper mache copperware and bamboo craft will be exhibited and sold to a wider audience and reflect the rich cultural heritage of the state The exhibitions highlight is to showcase the Bespoke Fashion by Women designersentrepreneurs of JampKPromoting Local Gourmet in the Food PlazaLocal gourmets are one of the popular ways to exhibit the cultural traditions of regionsareas Sambhaav Utsaav 10 witnessed significant success in exhibiting state traditions through local gourmets The popular attractions for Utsaav 20 in the food plaza include food stalls by JKTDC and women SHGs from civil society and JKRLM The food plaza will highlight local gourmets like mutton seekh kabab rogan josh makki ki roti with saag rajma chawal soya champ kaladi kulcha wazwaan rista gushtaba and nadroo ki zakhniEngaging the YouthPainting CompetitionWith the theme ldquoVision of New Kashmirrdquo a painting competition in collaboration with Saraswati Educational Cultural and Charitable Trust SECCT was organised by JampK Resident Commission as part of Hello JampK initiative amp as a run up to Sambhaav Utsav 20 An overwhelming response from more than 50 artists 18 years and above On 26thJuly the Honrsquoble LG Governor will hand over cash rewards for the best entries Rs 50000 1st Rs 30000 2nd Rs 20000 3rd and Rs 10000 for 8 consolation prizes eachThe jury consisted of prominent and notable artists of the countrySh Karthikeyan Balaraman Senior Artist and Former Professor of NIFTSh Rohit Verma Teaching Faculty in Institute of Music and Fine Arts University of JammuSh Ashok Ogra Former Director of Doordarshan JaipurSh Suman Gupta the contemporary Indian artist and national awardwinning PainterMy Gov in Portal Digital CompetitionsTo encourage youth participation MyGovin hosted multiple digital competitions in association with JampK Resident Commission including culinary crossroads contests sartorial symphony harmony in celebration contests and poetryShayari competitionsConclusionSambhaav Utsav 20 is celebrating the new spirit of Jammu amp Kashmir The Utsav 10 witnessed remarkable participation by over 100 entreprenuers who benefitted from daily sales engagement with potential buyers and exposure to better future prospects Dr Rashmi Singh IAS Principle Resident Commissioner Government of Jammu amp Kashmir New Delhi said ldquoWe expect significant participation of departments entrepreneurs and small business enterprises and hope to bring a connect between various stakeholders for overall growth and developmentrdquo

J and K Sambhaav Utsaav 2.0: Fostering Cultural Diversity and Rich Heritage of Jammu and Kashmir

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J and K Sambhaav Utsaav 2.0: Fostering Cultural Diversity and Rich Heritage of Jammu and Kashmir

Other Articles

Mid-Day Fast