The much-anticipated film Jatadhara officially commenced production on 15th February with a grand mahurat ceremony at a temple in Hyderabad. The event was graced by the esteemed presence of Zee Studios presenters and key members of the creative team.

The ceremony was a momentous occasion, marked by the symbolic clap from a distinguished lineup of guests, including Director Harish Shankar, Director Venky Atluri, Director Mohana Indraganti, actress Shilpa Shirodhkar, and well-wishers. Their presence added to the ceremony's charm, ensuring a sweet and auspicious start to the film's journey.