Kalpraag has emerged as a global name in men&rsquo;s ethnic fashion, and established its name for bold, artistic designs and an unparalleled commitment to craftsmanship.
What sets Kalpraag apart is its ability to challenge conventions. While many brands stick to predictable, safe designs, Kalpraag dares to experiment-whether it&rsquo;s fusing heritage craftsmanship with unconventional motifs or pushing the limits of made-to-measure tailoring. This fearless approach has earned the brand a loyal following among those who see fashion as an extension of their personality, not just a garment.
With a growing international presence, Kalpraag is not just a fashion label-it&rsquo;s a movement that celebrates individuality and self-expression. The brand&rsquo;s rapid rise is a testament to its ability to push creative boundaries while maintaining a deep respect for heritage. Today, Kalpraag stands as the No.1 Ethnic Wear Brand in India, a title earned through its relentless commitment to quality, design, and customer experience. Its ability to blend artistry with precision has made it the go-to name for men who refuse to settle for the ordinary.
Here we are sitting with Mr. Mayank Jain, the founder of Kalpraag, to deep dive into the journey, challenges, and future of this remarkable brand.
Q: How does it feel to walk into a room and hear people recognize Kalpraag instantly?
Mayank Jain: It feels good when people recognize us at parties and meetings. There&rsquo;s a deep sense of satisfaction knowing that our work is being acknowledged. It reaffirms that we are making a meaningful impact in the fashion industry, and that&rsquo;s a great feeling.
Q: What&rsquo;s the best compliment you&rsquo;ve received about Kalpraag that truly stuck with you?
Mayank Jain: It&rsquo;s hard to choose just one since, by God&rsquo;s grace, we receive compliments all the time. Every time a customer tells us how confident and stylish they feel wearing Kalpraag, it reinforces our purpose and keeps us motivated to create even better designs.
Q: How has your daily routine changed now that you&rsquo;re leading a global brand?
Mayank Jain: My routine has become extremely hectic in the past six months. Because we are dealing with international clients, I&rsquo;m almost working 24/7 now. The entire team is working non-stop to deliver the best to our customers worldwide. The demand has increased significantly, and while it&rsquo;s exhausting, the passion for our craft keeps us going.
<img src="http://images.mid-day.com/images/images/2025/feb/kalpraag-2202.1_e.jpg" alt="" width="1280" height="720" />
Q: If you had to sum up Kalpraag&rsquo;s success in just three words, what would they be?
Mayank Jain: Hardwork, Hardwork, and Hardwork. There is no shortcut to success. Every milestone we have achieved is the result of relentless effort, sleepless nights, and an unwavering commitment to excellence.
Q: What&rsquo;s it like knowing Kalpraag is now a household name in men&rsquo;s ethnic fashion?
Mayank Jain: It feels amazing! But with recognition comes responsibility. We are the first global brand delivering made-to-measure garments in just 7 days whereas, others take around 30-60 days usually, and that commitment pushes us to constantly innovate and improve. It&rsquo;s an honor to be a household name, but our goal is to ensure we remain synonymous with quality and creativity.
Q: Has there been a celebrity or public figure moment where you thought, &ldquo;This is it, we&rsquo;ve made it&rdquo;?
Mayank Jain: Yes, when Yo Yo Honey Singh wore Kalpraag-it felt surreal. Seeing a celebrity of his stature choosing our brand was a moment of immense pride. It showed that our designs resonate not just with the masses but also with icons in the industry.
Q: What&rsquo;s the one thing that still excites you about Kalpraag every day, even after all the success?
Mayank Jain: Since I am an artist, this work is fun for me. Fashion and design are my passion. Innovating and creating new designs still excites me every day. There&rsquo;s always something new to explore, and that creative rush keeps me going no matter how busy things get.
Q: What&rsquo;s the funniest or most surprising reaction you&rsquo;ve gotten when someone found out you&rsquo;re the founder of Kalpraag?
Mayank Jain: Once, a friend visited me, and we were discussing our work. I told him to search for &ldquo;K-A-L&rdquo; on Google, and he instantly guessed &ldquo;Kalpraag.&rdquo; When he found out I was the founder, he was shocked and told me how much he loved the brand and had already worn many of our designs. We both had a good laugh! It&rsquo;s moments like these that remind me how far we&rsquo;ve come.
Q: What&rsquo;s the one song that perfectly captures the vibe of your success story?
Mayank Jain: &lsquo;Pehla Nasha&rsquo;-it perfectly represents my love for fashion and art. Just like the song speaks of first love and excitement, my journey with Kalpraag has been one of passion and joy, and it still feels fresh every day.
Q: Have you ever Googled Kalpraag just to see what people are saying?
Mayank Jain: Yes, I do this every day! It&rsquo;s always great to see our name pop up at the top of the list. Reading what people say about us gives insights into our impact and also helps us improve where needed.
Q: What&rsquo;s your favorite piece from all Kalpraag collections?
Mayank Jain: For me, all pieces are like my babies-I cannot choose just one. Each design is close to my heart, no matter its sales numbers. Every collection is a reflection of creativity and hard work, and I cherish them all equally.
Q: How are you delivering made-to-measure garments in just 7 days when other brands take 30-60 days?
Mayank Jain: Honestly, all credit goes to my team. They took on this massive challenge and have been working around the clock to make it happen. The amount of coordination, precision, and dedication they bring to the table is unmatched. Without them, this would not have been possible.
Q: How do you handle such a hectic work schedule, working almost 24/7?
Mayank Jain: It&rsquo;s tough, but I am grateful for my wife, Ayushi Jain. She has been incredibly supportive and has taken on multiple responsibilities within the brand, which has helped ease a lot of the burden. Managing a brand of this scale requires a strong support system, and she has been my pillar through it all.
Q: Kalpraag is known for its bold Kurta designs, like Mario embroidered kurta and animal motifs. Why do you take this risky approach when most brands stick to sober designs?
Mayank Jain: Art has always been our passion. For our team, creativity comes first-monetary success is secondary. This mindset allows us to take risks and create truly unique pieces. We don&rsquo;t just follow trends; we create them, and that&rsquo;s what makes Kalpraag stand out.
Q: What&rsquo;s next for Kalpraag?
Mayank Jain: We have been receiving a lot of franchise inquiries globally, but for now, we want to take our time before stepping into that space. Our focus remains on delivering exceptional quality and craftsmanship. Expansion will happen, but at the right time and in the right way.
Kalpraag&rsquo;s journey is a testament to dedication, creativity, and fearless innovation. Under Mayank Jain&rsquo;s leadership, the brand has not only set new standards in men&rsquo;s ethnic wear but also redefined how fashion meets art. As Kalpraag continues to grow, one thing remains constant-hard work is at its core.
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Kalpraag dares to experiment-whether it’s fusing heritage craftsmanship with unconventional motifs or pushing the limits of made-to-measure tailoring.

Kalpraag Leading the Charge in the Evolution of Men’s Ethnic Wear

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Kalpraag Leading the Charge in the Evolution of Men’s Ethnic Wear

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