Kapture CX, India’s leading GenAI powered CX automation platform has announced the launch of Self-Serve 2.0, an AI-powered customer self-service solution. This strategic step marks a significant milestone in Kapture’s journey to revolutionise customer service experience by leveraging the power of cutting-edge technology to deliver hyper-personalised customer experience.

With this launch, Kapture has brought about a significant step to change the conventional self-serve options, making it more intelligent, conversational and empathetic-overall making it more HUMAN. This will in turn help organizations reduce pressure on human agents and free them up to focus more on qualified opportunities. Subsequently, this will be pivotal in helping them improve productivity and reduce the overall support costs dramatically and put that gain to the bottom line. For consumers, Kapture with Self-Serve 2.0, will bring down resolution times and improve CSAT to drive higher retention.