In a defining moment for sexual health advocacy in India, “Sass It Up”, a bold and barrier-breaking podcast hosted by choreographer-turned-entrepreneur Karishma Chavan, took home the HT Smartcast Award for Best Podcast in Health and Wellness 2025. Powered by Sassiest - India’s first doctor-backed sexual health and pleasure brand for women and the LGBTQIA+ community - and produced by MnM Talkies under the visionary leadership of Mantra, this win is not just about recognition, it is a cultural milestone.

Launched three years ago alongside Karishma’s investment and eventual co-founding of Sassiest, “Sass It Up” was built with a clear mission: to give India an unapologetic, informed, and safe space to talk about sexuality, gender, pleasure, intimacy, and everything in between. The podcast features an eclectic lineup of experts including relationship coaches, gynecologists, andrologists, sexual health educators, intimacy specialists, and queer activists. Its topics range from understanding orgasms and navigating sexual trauma, to decoding gender identity and building confidence in intimacy - all through a lens of empathy, science, and empowerment.