Not everyone strikes gold on day one! India’s direct-to-consumer (D2C) market, projected to reach a staggering $100 billion by 2025, has seen remarkable growth over the past few years. The Covid pandemic, rising internet penetration, enhanced digital infrastructure, and a growing population of millennials have all played pivotal roles in fuelling this transformation.

With over 190 million digital shoppers, India boasts the world’s third-largest online shopping base. This thriving ecosystem presents a golden opportunity for new-age D2C brands to tap into the Indian consumer’s appetite for innovation and their evolving preferences away from traditional players. While consumer spending continues to rise, balancing financial priorities is becoming equally essential.