In an industry once defined by square footage, heavy equipment, and high-volume memberships, Kritika Kapoor has spent the last six years quietly reshaping the narrative of fitness in Delhi. Her work sits at the intersection of wellness, community, design, and experience-an approach that has steadily redefined what premium fitness can look and feel like.

As the founder of SK27 Gyms and Utsaah Wellness Sanctuary, Kapoor has built more than a brand; she has created an ecosystem. What began as a singular vision in 2020 has evolved into one of the city’s most distinctive boutique wellness movements, now expanding through a growing network of franchise locations-RECENTLY MARKING ITS ENTRY INTO TIER 2 INDIA WITH UTSAAH’S LAUNCH IN THE JHUMKA CITY OF UTTAR PRADESH, BAREILLY.