LifeCell Forays into Skincare with AreoVeda, Specialising in Cellular Skin Science

LifeCell Indias pioneering stem cell bank and a leader in diagnostics genetic testing and preconception care is poised to disrupt the world of motherbaby skincare with the launch ofAreoVeda With this the brand has unveiled a product range especially crafted for pregnant women new moms and newborns that shatters existing norms through its uncompromising standards of purity potency and safety Masterfully harnessing the regenerative powers of natural ingredients the company introduces a cellular sciencebacked approach that is singlehandedly redefining how clean skincare is perceivedIncepted to counter concerns like stretch marks pigmentation acne and dryness in the case of expectant and new mothers and eczema diaper rash and cradle cap in the case of babies the company offers solutions for all skin problems faced by this cohort Its products undergo 10 cellular tests on labgrown human skin cells in LifeCellrsquos accredited labs via tests likeCytotoxicity to evaluate the toxicity of product ingredients on skin cellsAntiirritation test that assesses a cosmetic products safety by using ELISA technologyBone formation assay which evaluates the products ability to enhance and stimulate bone formationCellmigration assay which helps decode the woundhealing effects of the products on dermal cellsAntiageing test to assess skincare product effectiveness by using RTPCR technology and much moreTaru Mayur Cofounder of AreoVeda said ldquoAn EWG study revealed that 200 chemicals were found in a babyrsquos umbilical cord blood that came from what the mother had been exposed to This means what goes in and on the body including the skincare products could impact a babys healthy growth amp development Given these findings there is an urgent need for a skincare brand like AreoVeda that combines natural ingredients with advanced cellular testing methods to ensure the productrsquos safety and efficacyWe are excited to introduce our products and we are sure that our customers will come to see us as a reliable ally who they can trust during this beautiful phase of liferdquoAreoVeda has secured the coveted EWG and ECOCERT COSMOS certifications The former validates the brandrsquos claim that its products are pure and free of chemicals listed by the body thereby meeting all prescribed standards of consumer health And only lt237 of brands across the globe have managed to get this prestigious certification The latter attests to the fact that 9537 of the ingredients used to formulate the products are natural and plantbased AreoVeda has actually bested this requirement and ensures that gt9837 of its ingredients are natural while successfully passing all the stringent manufacturing and lab site auditsIt is also hailed for inaugurating the industryfirst process of cryomilling wherein four ldquoherordquoingredients are milled with liquid nitrogen at extremely low temperatures 196degC ensuring they are pure micronised contaminantfree and retain their natural properties These are the star constituents in the brandrsquos CryoHeroes range CryoCoffee CryoGold CryoOats amp CryoHayalIn addition to being Indiarsquos 1st band that is Ecocert certified EWG verified and cellularly proven AreoVeda also prioritises sustainable practices Moreover they come in ecofriendly packaging that minimises the brandrsquos environmental footprint and sets new standards for socially responsible amp crueltyfree skincareThe brandrsquos collection is divided into three segmentsThe pregnancy range includes stretch marks cream skin clarifying serum skin brightening serum foam face wash and moisturising spray lotionProducts designed for new mothers include hydrating Foam Body Wash postnatal massage oil undereye serum natural nipple butter and skin brightening serumThe baby collection comprises a headtotoe foam wash dusting powder deep moisturising cream massage oil and moisturising spray lotionFor those impressed by the companyrsquos accreditations and credits its products are available for purchase on its official website and ecommerce platforms like Amazon Shortly they will also be available on Flipkart FirstCry Nykaa and Quick Commerce PlatformsAbout AreoVedaFounded in 2024 by Mayur Abhaya and Taru Mayur AreoVeda from the house of LifeCell is Indias 1st skincare brand to be accredited with Ecocert and EWG certification It offers the purest and safest range of products for expectant mothers new mothers and newborns Augmenting its claim of authenticity is the fact that this is the only brand in India to employ cellular testing ensuring absolute efficacy by testing all its products on labgrown human skin cellshttpswwwareovedainDisclaimer The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of MidDay Group MidDay Group disclaims any and all liability to any party company or product for any direct indirect implied punitive special incidental or consequential damages arising directly or indirectly from the use of this content

LifeCell Forays into Skincare with AreoVeda, Specialising in Cellular Skin Science

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LifeCell Forays into Skincare with AreoVeda, Specialising in Cellular Skin Science

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