Madhya Pradesh is stepping into the next era of tourism, with artificial intelligence set to become part of the visitor experience across the state. Explurger has signed a landmark three-year Memorandum of Understanding with the Madhya Pradesh Tourism Board to deploy NiVU AI across 100 tourism destinations, bringing conversational artificial intelligence directly to travellers at some of the state’s most iconic temples, forts, heritage sites, wildlife destinations and cultural attractions.

Under the partnership, NiVU AI - Explurger’s tourism-focused conversational AI platform - will be deployed through multiple QR-enabled touchpoints at participating destinations, transforming conventional information boards into intelligent, interactive gateways to discovery. Explurger has also been designated the Official AI & Social Media Partner of the Madhya Pradesh Tourism Board for the duration of the programme.