As Maharashtra continues to strengthen its position as one of India's leading destinations for Meetings, Incentives, Conferences and Exhibitions (MICE), the Department of Tourism, Government of Maharashtra, is actively investing in world-class convention infrastructure, destination promotion, policy support and strategic industry partnerships to attract large-scale business events, international conferences and destination weddings.

Reinforcing this vision, Maharashtra Tourism participated as the Principal Partner at the 17th edition of WOW Awards Asia 2026, held on 3 and 4 July at the Jio World Convention Centre, Mumbai. Leveraging one of Asia's largest platforms for the experiential, MICE, live entertainment and wedding industries, the Department showcased Maharashtra's tourism strengths, promoted its convention-ready destinations and engaged with thousands of delegates, exhibitors, buyers and industry leaders from over 25 countries.