Mahindra Launches ‘THE’ SUV: Thar ROXX

Turn HeadsA distinctive silhouette a powerful long hood with short overhangs for exceptional approach and departure angles make it a timeless iconic designMajestic onroad presence with an unmissable styling making it lsquoTHErsquo SUVDonrsquot Just Ride GlideIntroducing Mahindrarsquos AllNew M_GLYDE PlatformEngineered for a smooth ride and precise handling ensuring classleading dynamics on and off the roadRefined DriveFeatures WATTrsquos Link suspension advanced shock absorbers and FirstinSegment Hydraulic Rebound Stopper HRS for a controlled responsive experienceWorldClass NVHDesigned to deliver worldclass NVH levels for a premium and quiet invehicle experiencePower OnDynamic Engine Options G20 TGDI mStallion and D22 mHawk producing Max Torque of 380 Nm and 370 Nm respectivelyRefined Transmission Available with 6speed manual and 6speed AISIN torque converter automatic transmission for versatile drivingAdvanced Safety 35 standard safety features Level 2 ADAS comprehensive ESP package engineered to meet highest BNCAP safety ratinGet Off The TarIndiarsquos First Crawl Smart Assist and IntelliTurnConquers tough terrains and tight turns with ease for superior offroad maneuverabilityTechnological AdvancementsGen II Adventure statistics display Compass Roll amp Pitch Altimeter along with Drive modes Zip amp Zoom 4XPLOR Terrain Modes Snow Sand amp MudRock The Luxe LifeLuxurious Space Offering bestinclass cabin roominess wheelbase of 2850 mm huge and a versatile boot space of 644 litreExpansive Panoramic SkyrooftradeProvides a wide openair view enhancing the sense of space in every driveUninterrupted ExcitementThe Harman Kardon 9speaker system with QuantumLogic Twin HD screens 2603 cm infotainment and 2603 cm full digital cluster and classleading 80 features with Adrenox Ventilated and Powered Seats 360 degree surround view system with blind view monitoringKochi Kerala India August 16Mahindra amp Mahindra Ltd Indiarsquos leading SUV manufacturer proudly presentsThar ROXXndash lsquoTHErsquo SUV a category disruptor set to break norms and redefine the SUV landscape in the country With a starting price of1299 Lakh the Thar ROXX embodies the Mahindra boldness and unconventional spirit Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance the Thar ROXX conquers all terrains while offering an array of luxurious featuresBuilt on Mahindrarsquos AllNew M_GLYDE platform the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics It effortlessly blends Tharrsquos outdoor DNA with modern sophistication offering a premium SUV experience that caters to those who demand the finest in every aspect of their livesThe Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes including the scorching sand dunes of the Thar desert at 50degC the high altitudes of Umling La tricky muddy surfaces in Coorg and the freezing cold of 20degC in Kaza This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian ndash people who are Indian at heart but have a global mindsetMr Veejay Nakra President ndash Automotive Division Mahindra amp Mahindra Ltd said ldquoThe Thar brand has always been a cultural phenomenon symbolizing freedom and a strong sense of community Building on this legacy the Thar ROXX is lsquoTHErsquo SUV seamlessly combining headturning design a refined drive powerful performance superior offroading capability ultimate safety luxurious space and advanced technology With Thar ROXX were not just elevating the SUV experience were setting our sights on making the Thar brand the No 1 SUV gt125 Lakh segment by volume within the next 3 to 5 yearsrdquoR Velusamy President Automotive Technology and Product Development Mahindra amp Mahindra Ltdsaid ldquoThar ROXX represents a new era of refined bodyonframe SUVs built on our allnew M_GLYDE platform This cuttingedge platform enables us to deliver the best of both worlds ndash blending refined urban sophistication typically found in monocoque SUVs like the XUV700 with unparalleled techenabled offroad capabilitiesWith standout features such as a panoramic SkyroofTM advanced Level 2 ADAS and Harman Kardon branded audio the Thar ROXX redefines the ownership experience setting new benchmarks in luxury and safetyrdquoBookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03 2024 and Test Drives will start from Sept 14 2024 Deliveries will commence this dussehra ensuring customers can enjoy their new Mahindra SUV as soon as possibleDesigned at the Mahindra India Design Studio MIDS in Mumbai engineered at the Mahindra Research Valley MRV near Chennai and developed and tested at the Mahindra SUV Proving Track MSPT the Thar ROXX is built at Mahindras advanced facility in Nashik This SUV embodies the expertise and innovation of Mahindrarsquos global design and engineering teamsThar ROXX Variantwise Pricing in Lakh ExShowroomVariantG20G20D22D22D22D22MTATMTATMTATRWDRWDRWDRWD4WD4WDMX1 1299NA 1399NANANAMX3NA 1499 1599 1749NANAAX3LNANA 1699NANANAMX5 1649 1799 1699 1849NAAX5LNANANA 1899NAAX7LNA 1999 1899 2049 To be announced at a laterAnnexure 1More about the Thar ROXXTurn HeadsThe Thar ROXXrsquos majestic on road presence draws inspiration from the great outdoors to create a vehicle that truly impressesThe design features a bold front grille paired withBiLED projector headlamps and Cshaped DRLs ensuring superior visibility in all conditionsIts classic silhouette characterised by along hood upright cabin and short overhangs for exceptional approach and departure angles upholds the iconic Thar design marrying timeless aesthetics with modern executionAngular wheel arches rugged cladding andR19 alloy wheels with 25560 All Terrain tyreshighlight the robust road presenceSignaturesidehinged split rear tailgatewith an externallymounted spare wheel enhances practicality while maintaining a rugged appealThe interior boasts anivory ambiancewithleatherette trims and softtouch materials the leatherwrapped dashboard complementedbypiano black and metallic finishesand ambient footwell lightingDurable design elements including lowgloss treatments on AC vents sturdy dashboard sections and a leatherwrapped steering wheel and gear leverAvailable in a palette of seven striking colors Deep Forest Everest White Tango Red Battleship Grey Nebula Blue Burnt Sienna and Stealth BlackDonrsquot Just Ride GlideMarrying onroad elegance with exceptional offroad prowess the Thar ROXX is engineered for refined drive across terrainsBuilt on Mahindrarsquos allnew M_GLYDE platform the Thar ROXX offers a refined ride and precise handling delivering classleading dynamicsFeaturesWATTrsquos Link suspensionadvanced shock absorbers with MTVCL and Frequency Dependent Damping FDD technology and afirstincategory Hydraulic Rebound Stopper HRSto enhance ride qualityAflat floor designin the second row ensures increased comfort for all passengersMeticulous engineeringachieves worldclass NVHNoise Vibration and Harshness levels ensuring a quiet and refined driving experiencePower OnExperience unmatched performance and power with the Thar ROXX on every journeyDynamic engine options include the G20 TGDI mStallion and D22 mHawk engines deliveringbestinclass torque of 380 Nm and 370 Nm respectivelyfor strong reliable performanceVersatile transmission choices encompass a 6speed manual and a 6speed AISIN torque converter automatic ensuring seamless shifts and impressive accelerationSpecificationPetrol Engine ndash AllNew 20 L mStallion TGDiDiesel Engine 22 L mHawkMax Power 130 kW 5000 rmin1286 kW 3500 rminMax Torque 380 Nm 17503000 rmin370 Nm 15003000 rminAdvanced SafetyEngineered to achieve thehighest BNCAP safety rating Thar ROXX offers bestinclass crash performanceComes standard with6 airbags 3point seat belts and seatbelt reminder for all seats along with passenger airbag onoff for child safety ISOFIX child seats with toptether among others providing comprehensive protection for all occupantsL2 ADAS 1R1V suite with 10 features including Automatic Emergency Braking AEB 360degree surround view system with blind view monitor adaptive cruise control which adds to the safety comfort and convenienceTheTyre Pressure Monitoring System TPMSandTyre Direction Monitoring System TDMSadd an extra layer of safetyEquipped withElectronic Stability Program ESP 93 systemwith BLD Brake locking differentialThe dynamic safety functionsVehicle Dynamics Control VDC Traction Control System TCS and Roll Over Mitigation ROMfurther builds confidenceGet Off The TarDesigned to dominate the toughest terrains the Thar ROXX stands as a true offroad legendThe4Xplor Systemprovides superior traction throughElectronic Locking Differentials making challenging terrains feel effortlessIndias first Crawl Smart Assistwhich offers precise lowspeed controlcombined with IntelliTurnthat enables effortless tight turns enhancing maneuverability in challenging environmentsBoasting bestinclass approach departure and rampover angles along with a650 mm waterwading depth the Thar ROXX is prepared for any adventureGen II Adventure statistics display Compass Roll amp Pitch Altimeter along with Drive modes Zip amp ZoomTerrain Modes 4x4 ndash 4XPLOR Snow Sand amp Mud and Terrain Assist RWD ndash XPLOR Snow Sand amp Mud further adds to the the lengendary capabilityApproach AngleDeparture AngleRamp Over AngleWater Wading Depth mm417deg361deg239deg650Rock The Luxe LifeSeamlessly blending luxury with advanced technology the Thar ROXX offers a premium driving experienceThe interior features anivory ambiance leatherette trims and softtouch materialsthat exude sophistication Theleatherwrapped dashboard enhanced by contrast stitching piano black and metallic finishes adds a touch of elegance and durabilityVentilated front seatsensure comfort in all weather conditions while the ergonomically designed seating layout provides excellent support for both the driver and passengerAmbient lightingin the footwell throughout the cabin creates a relaxed atmospherePractical storage options including large door pockets center console storage and cup holders ensure that every journey is comfortable and clutterfreeWith thelargest boot space in its segmentof 644 litres upto roof the Thar ROXX ensures that you have ample room to carry all your gear whether for a weekend getaway or an extended adventureAn expansivePanoramic Skyrooftradeprovides a stunning openair experience enhancing the sense of space and connection with the surroundingsTwin 2603 cm HD screens comprising a digital instrument cluster and an infotainment system keep drivers connected and informed at all timesHarman Kardon 9speaker system with QuantumLogic surroundBass enhancer and a 6mode audio settings amplifier delivers an exceptional incabin audio experienceAdrenox connectivity with 80 featuresincluding Alexa integration and wireless Android Auto amp Apple CarPlay ensures seamless connectivity and convenienceWireless CarPlay amp Android AutoWireless charging and 65W USBC charging pointallows effortless connectivityOverall LengthOverall WidthOverall HeightWheelbaseCouple DistanceHeadroom1st rowHeadroom2ndrowLeg Room 1strowLeg Room 2ndrowHip room 1strowHip room 2ndrow442818701923285082310601032104793013541343Metal Roof All measurements in mmAnnexure 2Variants and top featuresMX1MX3MX5AX7Lmiddot LED Projectors Headlampsmiddot LED Tail Lampsmiddot R18 Steel Wheelsmiddot 6 Airbagsmiddot Electronic Stability Program ESP with BLD Brake locking differentialmiddot Seat belt reminder for all passengersmiddot 3points seat belt for all passengersmiddot Touchscreen Infotainment 2603 cmmiddot Push Button Startmiddot Electric Power Steeringmiddot Engine StartStopmiddot Steering Mounted Controlsmiddot Tyre Direction Monitoring Systemmiddot Wattrsquos Link Suspensionmiddot FDD Frequency Dependent Dampingmiddot 6040 split rear seatmiddot Rear AC ventsmiddot Premium Embossed Fabric Upholsterymiddot Front Sliding armrestmiddot Driver Seat Height Adjustmiddot Analogue Dials with MID clustermiddot 4 speakersmiddot Power window Front amp Rearmiddot 12 V socketmiddot RearUSBC Portmiddot Remote central lockingmiddot Height Adjustable Seat Belts Frontmiddot A amp B Pillar Entry Assist Handlemiddot Luggage net hooks in boot spacemiddot Sunglass Holdermiddot LED turn indicator on fendermiddot Lead me Follow me Home function in Headlampsmiddot Side Footstepmiddot ISOFIXmiddot In addition to features of MX1middot 2603 cm 1025ldquo HD Infotainmentmiddot Wireless Android Auto amp Wired Apple Car Playmiddot Gen II Adventure statisticsmiddot Drive Modes Zip Zoommiddot Selectable Terrain Modes Snow Sand Mudmiddot Cruise Controlmiddot Auto Dimming IRVM middot Wireless Charger middot Reverse Cameramiddot Rear wiper amp washmiddot Electric adjust ORVMmiddot Rear armrest with cup holdermiddot Front USB Port 2 Nos C type 15W A type Data port middot Rear defoggermiddot Driver Power Window One Touch UpDownmiddot Spare wheel covermiddot In addition to features of MX3middot Single Pane Sunroofmiddot R18 Diamond Cut Alloy Wheelsmiddot ELDElectric Locking Differential Only 4x4 Variantsmiddot Acoustic Windshield middot LED Daytime Running Lampsmiddot LED Front Fog Lampsmiddot Footwell Lightingmiddot Tyre pressure monitoring systemmiddot Leatherette Seatsmiddot Leather Wrapped steeringmiddot Auto headlampmiddot Auto wipermiddot Front Park Sensorsmiddot 2 Tweetersmiddot In addition to features of MX5middot Panoramic Sunroofmiddot R19 Diamond Cut Alloy Wheelsmiddot Level 2 ADASmiddot Twin HD 2603 cm Infotainment amp 2603 cm Digital Cluster screenmiddot Harman Kardon TMQuantum Logic premium audio 9 Speaker systemmiddot Adrenox Connect with builtin Alexamiddot Leatherette Wrap on Door Trims IPmiddot 6 Way Powered driver seatmiddot Front Ventilated Seats middot Surround view camera with Blind view monitormiddot Power fold ORVMmiddot Electric Park Brake with Auto Holdmiddot CrawlSmart Only 4x4 AT variantsmiddot Intelliturn Only 4x4 AT variants middot Wireless Android Auto amp Wireless Apple Car Play middot Front Cameramiddot Fully Automatic Temperature Controlmiddot Cooled Glove boxmiddot Front USB Port 2 Nos C type 65W A type Data portAX3LAX5Lmiddot In addition to features of MX3middot Level 2 ADASmiddot Electric Park Brake with Auto Holdmiddot Twin HD 2603 cm Infotainment amp 2603 cm Digital Cluster screenmiddot Adrenox Connect with builtin Alexamiddot DTS sound stagingmiddot Wireless Android Auto amp Wireless Apple Car Playmiddot Fully Automatic Temperature Controlmiddot Front USB Port 2 Nos C type 65W A type Data portmiddot Acoustic Windshieldmiddot Auto headlampmiddot Auto wipermiddot In addition to features of MX5middot Level 2 ADASmiddot Electric Park Brake with Auto Holdmiddot Twin HD 2603 cm Infotainment amp 2603 cm Digital Cluster screenmiddot Adrenox Connect with builtin Alexamiddot DTS sound stagingmiddot CrawlSmart Only 4x4 AT variantsmiddot Intelliturn Only 4x4 AT variantsmiddot Wireless Android Auto amp Wireless Apple Car Playmiddot Fully Automatic Temperature Controlmiddot Front USB Port 2 Nos C type 65W A type Data portSocial Media Addresses for Thar ROXXBrand website httpsautomahindracomtharROXXhtmlInstagram mahindratharFacebook mahindratharTwitter Mahindra_TharYouTube TharMahindraHashtags TharROXX THESUV ExploreTheImpossibleAbout MahindraFounded in 1945 the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries It enjoys a leadership position in farm equipment utility SUVs information technology and financial services in India and is the worldrsquos largest tractor company by volume It has a strong presence in renewable energy agriculture logistics hospitality and real estateThe Mahindra Group has a clear focus on leading ESG globally enabling rural prosperity and enhancing urban living with a goal to drive positive change in the lives of communities and stakeholders to enable them to RiseLearn more about Mahindra onwwwmahindracom Twitter and Facebook MahindraRise For updates subscribe to httpswwwmahindracomnewsroomMedia contact informationNeha Anand Head Global Brand and Marketing Communication Automotive Division Email ndashanandnehamahindracomYou can also write to us on automediaenquiriesmahindracom

Mahindra Launches ‘THE’ SUV: Thar ROXX

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Mahindra Launches ‘THE’ SUV: Thar ROXX

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Mid-Day Fast