In a significant development for India’s public performance licensing landscape, Lokdhun Telemedia Private Limited-one of the most influential regional music companies behind iconic hits like “Lollipop Lagelu”-has joined PPL India effective from 1 April 2026, exiting its earlier association with Recorded Music Performance Limited (RMPL).

Founded in 2016 and headquartered in New Delhi, Lokdhun boasts a robust content library exceeding 80,000 tracks. It operates powerhouse sub-labels like Wave Music and Lokdhun Punjabi, dominating the Punjabi and Bhojpuri music scenes. With billions of cumulative digital views worldwide, Lokdhun has become synonymous with viral anthems that pulse through wedding seasons, street celebrations, and social media feeds. Tracks like “Lollipop Lagelu” have transcended borders, racking up hundreds of millions of streams and cementing Lokdhun’s status as a regional music juggernaut.