Meril, a leading global medical device company, has launched the second phase of its ‘Treatment Zaroori Hai’ (TZH) campaign, featuring AI-driven personalized video messages by renowned cricketer MS Dhoni. This innovative approach aims to empower patients to seek timely medical treatment and alleviate fears associated with various therapies. By using AI technology, Meril is making healthcare communication more personalized, urging patients to take proactive steps for their well-being while highlighting the importance of advanced medical solutions.

The campaign focuses on a range of conditions and treatments, including heart conditions, joint replacements, bariatric surgeries, and more. It emphasizes that untreated health issues can affect not only the patient but their entire family. The personalized videos including MS Dhoni, aim to motivate patients to overcome their apprehensions and trust the efficacy and safety of advanced medical procedures.