India’s first advertising festival dedicated exclusively to students is back. On September 20, 2025, Guthli Ad Fest will unfurl its second edition at Mount Carmel College, Bangalore, gathering over 2,000 students from more than 100 universities nationwide. The festival is curated by Miles SOBA (Miles School of Branding and Advertising) and conceived as a stage where young creative minds step out of classrooms and into the heart of the industry.

This year’s theme - “Celebrating Ogilvy” - places students in direct dialogue with legends of advertising. Three speakers and two jury members from Ogilvy are confirmed, offering both mentorship and critique. But what truly sets Guthli apart is its soul: students are not spectators here, they are protagonists - pitching, performing, experimenting across formats that stretch from radio jingles to AI-driven narratives.