Founded in 2024 by Yash Londhe, ZIA Silver Jewellery has quickly become a game-changer in India’s jewellery industry. With its exquisite silver designs, the brand combines modern aesthetics with affordability, offering silver jewellery that’s as versatile as it is stylish. Headquartered in Nagpur, ZIA is transforming the perception of silver from a secondary metal to one of everyday luxury and timeless appeal.

Londhe, who holds a Master’s in Marketing from Queen Mary University of London, launched the brand based on his keen insights into shifting consumer preferences. While working in his family’s gold business, he noticed a growing demand for silver jewellery. He decided to fill the gap for high-quality, fashionable, and accessible silver pieces that would resonate with modern consumers.