NBR Group, based out of the city of Bengaluru, has been making waves in the real estate space with a strong play-in move from mid-segment homes to luxury high-end living spaces. The company has over 25 years of experience in real estate and has built quite a solid foundation through residential development, having delivered over 12 million square feet of space to more than 7,000 homeowners. Now, with NBR Group accelerating the promotion of new urban lifestyles by luxury high-rise gated communities, its strategy is perceptibly changing.

With this new identity combined with the tagline "Elevate to Extraordinary", the idea of home design beyond simple shelter is promoted. This is how to forward into high-tech development, what comes with contemporary design and building sustainability in a space. Rebranding, with a new logo in the color of the royal blue, means a more sensitive yet aspiring approach to homebuilding for the company. Royal blue can be very well described as a colour of trust, reliability, and sophistication-qualities which fit perfectly into the company's new focus on luxury and excellence.