Diversifying its real estate portfolio and expanding its presence across high-growth segments, ORA Group has announced its strategic entry into the integrated township and plotted development space through ORA Land, the Group’s dedicated land development vertical. Marking a significant milestone in the company’s growth journey, ORA Land has chosen Karjat as the location for its maiden development-a large-scale, thoughtfully planned community envisioned to redefine land ownership through modern infrastructure, lifestyle amenities and sustainable living.

• ORA Group strengthens its real estate footprint with a strategic entry into land development through ‘BluBay’ by ORA Land
• Chooses Karjat, one of MMR’s fastest-growing investment destinations, for its maiden integrated township and plotted development
• Announces Surya Kumar Yadav as the brand ambassador for BluBay

The launch comes at a time when Karjat is rapidly emerging as one of the most sought-after real estate destinations within the Mumbai Metropolitan Region (MMR). Driven by transformational infrastructure projects, enhanced connectivity and increasing demand for nature-led living environments, the region has witnessed growing interest from both end-users and investors seeking long-term value appreciation alongside an improved quality of life.