Not every startup story starts with a pitch deck, a flashy accelerator, or a tech conference in a metro city. Some begin quietly, with someone deciding that where they come from shouldn’t limit where they’re going.

Back in 2011, Murtaza Amin was charting an unconventional path from Burhanpur - a tier-3 town in Madhya Pradesh where startups aren’t part of daily conversation. But something clicked when he attended a startup event in Mumbai. He saw how powerful data could be, especially when used right. That moment sparked something bigger - a clear sense that he wanted to build, not just watch from the sidelines. So he did.