Rakesh Masala, one of India’s most trusted names in spices and food products, is proud to announce Hrithik Roshan as its official brand ambassador. With this landmark partnership, the brand brings together five decades of culinary excellence and the charisma of one of India’s most beloved stars.

Founded by S. P. Chaudhary in 1975 with just two products, Rakesh Masala has grown into a household name with over 80 offerings across spices, oils, flours, snacks, and kitchen essentials. The company was the first in North India to adopt cryogenic technology for spice grinding, and today operates ten state-of-the-art manufacturing units with a daily capacity of