Rawbare Launches “City Pop Collection” – A Culture-Driven Eyewear Line Inspired by Iconic Indian Cities

Rawbare the fastgrowing Indian eyewear brand known for premium yet affordable sunglasses has launched its newest collection City Pop a bold cultureinspired line that brings Indiarsquos most iconic cities to life through fashionWith product names like Patiala Drop Bombay Breeze Morjim Muse and Delhi Daze the City Pop Collection blends local spirit youthful energy and modern aesthetics Each frame is designed to channel the unique mood and cultural character of a specific place turning Indian geography into wearable styleThis drop marks a strategic move by Rawbare to double down on culturally rooted storytelling in fashion without losing focus on price quality and mass appealA City in Every ShadeFrom the beachtown vibes of Pondy Palette to the misty mountain mood of Rohtang Ray every sunglass in the collection is named and styled after a place that evokes a distinct feelingPatiala Drop captures a bold Punjabi energyBombay Breeze reflects effortless coastal coolDelhi Daze is an ode to chaos and charmJaipur Hues celebrates royal color and warmthTawi Gaze and Howrah Haze bring in emotion from the north and eastMorjim Muse captures the artistic spirit of GoaEach design features UVprotected lenses lightweight frames and Rawbares signature comfortfit design The brand remains committed to combining global fashion with local stories at a price point that speaks to Gen Z and millennials across IndiaStatement from the FoundersAffan Ahmad CoFounder and Business Head of Rawbare shared his vision behind the collectionldquoWe didnrsquot want to launch just another set of sunglasses City Pop is personal Itrsquos about the places wersquove been the energy wersquove felt and the stories that deserve a new expression From metro cities to hidden corners India has personality and we wanted that personality on faces This is culture turned into fashionrdquoShahid Javed Ansari CoFounder and CFO emphasized the product philosophyldquoRawbare was built on three values quality affordability and relatability City Pop follows that exactly Each pair is a statement yet priced to be accessible Our focus remains sharp deliver designs that feel aspirational but are grounded in everyday wearability This drop reflects that balancerdquoAnkit Mor CoFounder and Head of Collaborations addedldquoFrom selecting color palettes to naming the shades every detail of City Pop was carefully thought through Wersquove paired clean versatile designs with storytelling elements making sure each product connects emotionally Yoursquore not just wearing a look yoursquore wearing a location a vibe a memoryrdquoRawbarersquos Rise and Consumer ConnectionRawbare has rapidly grown into a recognizable name in the Indian eyewear market The brand is mostly picked by young generations as they seek for both function and designing Rawbare has strong online presence and sharp influencer collaborations that helps them to attract fashion ethusiastsIn the past year Rawbare hasClocked steady monthonmonth sales growthPartnered with celebrities like Ravindra Jadeja and Munawar FaruquiWon the MAA Award 2025 for Lifestyle Brand CampaignIntroduced a 6month warranty and easy return policy boosting trust and repeat purchasesWith the City Pop Collection Rawbare continues to refine what youthled Indiafirst fashion looks like expressive grounded and boldMore Than Just AestheticThe new launch of City Pop collection also marks the brandrsquos move toward more editorial storytelling in product design While most fashion brands stick to seasonal releases Rawbare chose to go thematic ensuring each collection has a narrative arcThe campaign visuals shot across locations with earthy lighting and cinematic frames pair the sunglasses with everyday backdrops like cafeacutes markets rooftops and streets reinforcing the ldquolocal meets coolrdquo themeRawbarersquos team also revealed plans to tie the City Pop collection into offline events and limitededition popups in cities like Delhi Mumbai and Jaipur turning the collection into an experience beyond the websiteWhats NextFollowing City Pop the team hints at future collections that explore deeper themes like nostalgia desi nightlife and hometown loveldquoWersquove only scratched the surface With every new drop we want people to feel more seen not just in style but in identityrdquo said Affan AhmadAvailabilityThe City Pop Collection is now available exclusively at wwwrawbarecom and select online partners Prices start at 1199 Every pair includes UV protection a carry case cleaning cloth and Rawbarersquos 6month warranty

Rawbare Launches “City Pop Collection” – A Culture-Driven Eyewear Line Inspired by Iconic Indian Cities

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Rawbare Launches “City Pop Collection” – A Culture-Driven Eyewear Line Inspired by Iconic Indian Cities

Other Articles

Mid-Day Fast