There have been many changes in the process of purchasing fresh fruits and vegetables over the years. From visiting crowded local markets regularly for shopping to adopting newer methods that involve lesser efforts and are faster than before, there have been major transformations. Fresh purchases in urban India are gradually making their way from mandis to mobile apps.

Local vegetable markets used to play a major role in the lives of Indians for decades. People used to make it a point to visit their nearest markets in the morning and purchase fresh fruits and vegetables by bargaining. Even though it was quite convenient at times, the process required efforts and frequent visits.