Sanjeev Pasricha is a trailblazer in the field of experiential marketing, with a career spanning over three decades. As the CEO of CS Direkt, he has transformed the way brands connect with audiences by integrating innovative technology with immersive storytelling. His journey from modest beginnings in corporate events to leading groundbreaking projects in sound and light shows, digital engagements, and smart exhibitions reflects his visionary leadership and commitment to redefining brand experiences.

In an exclusive chat with Mid Day, Sanjeev takes us through his journey from his early days in the industry to breaking new grounds. He also delves into the shifts in the industry and what the future holds for them