Reliance Digital has announced the launch of “Boot Up India,” a nationwide consumer campaign focused on accelerating access to next-generation AI-enabled laptops. Powered by Intel & Microsoft the campaign went live on May 29, 2026, offering customers a combination of free extended warranty, exchange benefits, financing offers, and free course on online platforms.

As part of the initiative, customers purchasing eligible laptops can avail an additional two-year warranty extension for free along with a minimum exchange value of Rs. 5,000* on old devices. The campaign also includes discounts of up to Rs. 15,000* through leading bank card offers and paper finance options, aimed at making premium computing devices more accessible to students, professionals, creators, business users and anyone who is intending to buy a laptop.