India is a land of rich traditions, where cultural practices seamlessly blend into everyday life. One such cherished tradition is passing down items to newborn babies, a gesture filled with love and care that connects generations and symbolizes the warmth of family bonds. Embracing this age-old practice with a modern and expansive twist, PyaraBaby offers more than just preloved clothes; it provides everything a baby might need, all with a focus on sustainability and practicality.

Founded in February 2022 and based in Panchkula, Haryana, PyaraBaby is an online marketplace dedicated to buying and selling preloved baby products. The platform was created by Apurva Rungta, a lawyer with a master's degree in Intellectual Property Rights, who ventured into entrepreneurship after gaining experience in the marketing department of her father’s healthcare company.