Trsna, one of India’s fastest‑growing premium condiment brands, announced a collaboration with MasterChef Shipra Khanna as Brand Ambassador and Gastronomy Advisor. With her culinary expertise, Trsna strengthens its mission of preserving regional food heritage while innovating for modern, health‑conscious consumers, thus marking a significant milestone in the company’s national and global growth strategy.

Founded in 2023, Trsna (derived from the Sanskrit word for “craving”) operates an FSSAI-licensed facility and partners with artisans to craft small-batch, naturally fermented, probiotic-rich condiments. Free from artificial colours and flavours, the products blend time-honoured techniques with contemporary nutritional science, supporting gut health, aiding digestion, and delivering authentic regional nutrition.