Seematti, one of the oldest and most prestigious textile retail chains in India, a 110-year-old brand, has made history by introducing India's first Artificial Intelligence (AI)-based fashion brand ambassador. The AI fashion model Isha Ravi will now represent Seematti in the Indian fashion world. Isha is depicted as a young woman with a deep interest in colours and travels from a young age, embodying independence and fashion. Speaking at the event held in Kochi on Saturday, Seematti CEO and Lead Designer Beena Kannan stated that this new step signifies the progress and new possibilities of Artificial Intelligence in the fashion industry.

"I am confident that the fusion of technology and fashion will open new doors in fashion. For the first time in India, an AI model is becoming the ambassador of a fashion brand. I am proud that Seematti could achieve this by representing India and Kerala. We should view this historic moment as a step into a new fashion era and the beginning of future fashion revolutions. I am thrilled we could introduce India’s first AI fashion brand ambassador," added Beena Kannan.