Shivashish Ahuja Talks About His Creative Process for Shubh’s ‘Buckle Up’ Video: No Gimmicky Edits, Just Storytelling

Cinematographer Shivashish Ahuja brought Shubhs vision to life in the visually stunning Buckle Up music video a collaboration that has resonated with audiences to the tune of 15 million YouTube views Notably the album was featured in New York Citys Times Square Hollywoodrsquos TCL Chinese Theatre Hard Rock Cafeacute and major locations in Canada and has gained traction on the Billboard Canadian Albums Chart We had the opportunity to sit down with Shivashish Ahuja for an exclusive QampA about his experience working on the project his creative process and what lies ahead in his careerQ1 What was it like collaborating with Shubh on this projectShivashish Ahuja This was my first time working with Shubh but Irsquove always connected with his music especially given my background in dance His beats have a unique energy that naturally lends itself to cinematic storytelling When this project came my way my goal was to complement the songrsquos intensity while bringing a fresh perspective to Punjabi music videossomething that hadnrsquot been done before What made this shoot particularly exciting was the narrative approach with no Gimmicky edits transitions or VFX to fall back on It felt like shooting a fastpaced narrative film with minimal preproduction which pushed us to think on our feet Our director Rubbal GTR played a crucial role in shaping the neonoir vision and leading the team Although the shoot started under stressful conditions my teamrsquos dedication made it a successQ2 What were some of the biggest challenges you faced while shooting Buckle UprsquoShivashish Ahuja Music videos are always fastpaced but Irsquom personally not a fan of overnight shootsespecially when they require a threehour drive back after a 12hour workday Managing the tight schedule was a challenge but it was all worth it in the endQ3 Yoursquove collaborated with director Rubbal GTR before What is your working dynamic like and do you have a favorite memory from your projects togetherShivashish Ahuja Rubbal GTR and I have worked on multiple music videos most notably for Coachella performer Diljit Dosanjhrsquos songs ldquoCaserdquo and ldquoFeel My Loverdquo Rubbal is a visionary who seamlessly blends directing and producing He has a clear vision and a distinct style that goes beyond traditional direction and that makes our collaboration smooth and creatively fulfilling One of my most memorable experiences with him was shooting at Warner Bros Hennessy Street where over a hundred dancers moved in sync while Diljit performed That project gained international recognition and was even featured on Shotdeck More recently I loved filming the burning car sequence in Buckle Upa scene that added an unforgettable visual moment to the videoQ4 How does it feel to see the music video gaining such massive tractionShivashish Ahuja Itrsquos incredibly rewarding Seeing the video featured in places like Times Square and Hollywoodrsquos TCL Chinese Theatre is a surreal experience Knowing that my work is helping to amplify Shubhrsquos music through storytelling on a global scale is truly fulfilling Plus what stayed with me was the fact that the Album launch also shot by me was the first ever post made by Shubh on Social MediaQ5 Whatrsquos next for you Any exciting upcoming projectsShivashish Ahuja There are a few exciting collaborations in the pipeline but Irsquom always looking for new ways to challenge myself creatively Having shot over 80 short films I now feel ready to take on my first feature film The transition from shortform content to a fulllength cinematic experience is something Irsquove been preparing for and Irsquom excited to bring my storytelling to a larger canvas Beyond that Irsquom looking forward to collaborating with new artists and exploring projects that push creative and technical boundaries My goal is to continue crafting visuals that resonate with audiences worldwide whether through music videos commercials or feature filmsThe interview explored Shivashishrsquos artistic approach to Shubhs Buckle Up music video highlighting his narrativedriven filming style and his collaboration with director Rubbal GTR The interview also highlighted production challenges faced by the cinematographer and his career aspirationsAbout Shivashish AhujaShivashish Ahuja is a Los Angeles and Mumbaibased cinematographer with a diverse project portfolio spanning different genres like drama scifi suspense and comedy This twotime Oscar attendee has collaborated with popular international artists like Billie Eilish Alessia Cara and Diljit Dosanjh His works are often displayed on billboards across North America and Shotdeck ndash often leaving a longlasting impact on the audiencersquos mind

Shivashish Ahuja Talks About His Creative Process for Shubh’s ‘Buckle Up’ Video: No Gimmicky Edits, Just Storytelling

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Shivashish Ahuja Talks About His Creative Process for Shubh’s ‘Buckle Up’ Video: No Gimmicky Edits, Just Storytelling

Other Articles

Mid-Day Fast