Shoe Care Brand SHOEGR Raises Pre-Seed Funding from PedalStart

Mohalibased SHOEGR ndash a leading shoe care brand ndash has raised US 100K in preseed funding from earlystage startup accelerator PedalStart From humble beginnings to being seen as the undisputed leader in Indiarsquos shoe care industry SHOEGR has grown substantially while attempting to redefine shoe care in India and beyondThe company will be utilizing the newly acquired preseed capital to grow and scale its product portfolio improve market and enduser reach and to strengthen its awarenessbuilding initiatives Additionally the funds will be used to bolster SHOEGRrsquos directtoconsumer D2C presence by enhancing the ecommerce experience on wwwshoegrcom and facilitating new retail partnerships to allow its products to reach a wider audienceSHOEGR cofounded by Saurabh Gupta Anuj Sachdeva and Ankit Roy has introduced an extensive range of shoe cleaning protection and storage solutions With the sneaker culture gaining immense popularity in our country in recent years SHOEGR is poised to expand the conversation beyond just sneakers ndash ensuring that people give all types of footwear ndash be it sneakers boots sandals or casual footwear ndash the same level of attention and care as they give to their clothing and premium lifestyle accessoriesSpeaking on the fundraise Anuj Sachdeva CoFounder SHOEGR commented ldquoOur preseed investment from PedalStart marks a significant milestone ndash it has come at the right time when we are experiencing steady yearonyear growth and are ready to scale exponentially We strongly believe that shoe care should not be seen as an afterthought but become an integral part of onersquos personal grooming regime and style Going ahead as we continue to take strides towards making shoe care seamless more affordable and accessible for people across all ages we envision creating a culture where shoes are not just worn but cared for and valuedrdquoldquoWe are thrilled to invest in SHOEGR ndash a brand committed to addressing critical gaps in the footwear industry Operating in a nascentyethighpotential segment we believe SHOEGR is wellpositioned to become a goto brand for shoe care in India We are excited to propel their growth story and would continue to enable them in more ways shortlyrdquo said Chintan Kalla Founding Partner at PedalStartMayank Jain a strategic mentor for SHOEGR and former CMO at Snapdeal added ldquoWith Indiarsquos footwear sector growing in leaps and bounds itrsquos high time we shift the focus from just sneaker care to nurturing a culture of comprehensive shoe care SHOEGR is all about making shoe care affordable accessible and more convenient and their dominance across ecommerce marketplaces is commendable As the brandrsquos mentor I am happy to contribute to its growth and scaling and envision SHOEGR becoming the most successful brand in this industry in the years to comerdquoApart from its website SHOEGR currently sells its products via platforms like Amazon Flipkart Myntra and Ajio and takes pride in being the pioneering Indian company to have launched a shoe cleaning kit with three speciallycurated brushes for delivering targeted care to every part of a shoe Notably in October last year SHOEGR achieved 50 lakh monthly sales milestone and is projected to cross 1 crore monthly sales in FY 202526Owing to its innovative products and rapidly growing community along with an impressive track record of 4 stars ratings across all products SHOEGR is emerging as a disruptive force in Indiarsquos burgeoning shoe care industry elevating it to new heights The brand ndash committed to educating consumers about the significance of proper shoe care through engaging content influencer collaborations and campaigns ndash has built a loyal community of shoe care enthusiasts while catering to over 25 lakh customers till dateAbout SHOEGRSHOEGR is a shoe care brand dedicated to helping you keep your shoes looking and feeling their best We understand that shoes are an important part of ones wardrobe and we want to help people extend their footwears lifespan and keep them looking new for longer We offer a wide range of products including highquality shoe cleaning shoe care and protection and storage solutions for footwear enthusiasts Our products are the outcome of rigorous testing research experiments and above all customer feedback Customersrsquo needs and satisfaction are our number one priority we are dedicated to providing a transparent customer experienceWebsite httpshoegrcomAbout PedalStartPedalStart is Indiarsquos fastestgrowing operatorled startup accelerator designed to empower earlystage founders with handson guidance execution support and strategic growth Through a rigorous 3month filtration process ndash conducted both online and offline ndash we carefully select only 1518 highpotential startups each year As an accelerator we go beyond mentorship by actively investing 100K in these startups leveraging our deep industry expertise to help them scale expand their market presence and build a strong foundation for longterm success Backed by a strong ecosystem of experienced operators mentors and investors PedalStart is committed to transforming earlystage ventures into highgrowth companiesWebsite httppedalstartcom

Shoe Care Brand SHOEGR Raises Pre-Seed Funding from PedalStart

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Shoe Care Brand SHOEGR Raises Pre-Seed Funding from PedalStart

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