STHORN: India’s Superfruit Sparkles into Pune with a Himalayan Twist

A new sparkling beverage is bringing the goodness of the Himalayas to Indiarsquos evolving wellness and functional beverage spaceSTHORN a refreshing sparkling berry beverage crafted with Himalayan Sea Buckthorn Amla and Lemon made its Pune debut atOne8 Commune bringing together personalities from the world of entertainment fitness sports entrepreneurship and digital mediaDeveloped byAnanta Svastha Pvt Ltd STHORN is built around a simple idea everyday refreshment can be both flavorful and inspired by nature Founded byKaran Singh Tomar and Priya Jyoti the brand is driven by its philosophyldquoOwn Your Energyrdquo a belief that energy is a personal choice and choosing the right source matters STHORN encourages consumers to make a conscious choice by turning toclean natural and naturepowered sources of energyfor their everyday livesA Sparkling Take on Himalayan SuperfruitsAt the heart of STHORN isSea Buckthorn Berry sourced from the Himalayas combined with Amla and Lemon along with Pink Salt and Organic Raw Sugar The result is a sparkling beverage that brings together distinctive fruitforward flavors with ingredients traditionally associated with wellnessEach serving of STHORN contains55 mg of Vitamin C 73 mg of Iron and 90 calories The beverage is alsocaffeinefree and contains no taurine offering a different proposition from conventional energy drinksThe inclusion of Himalayan Sea Buckthorn gives STHORN a distinctive identity Often referred to as a Himalayan superfruit Sea Buckthorn is known for its naturally rich nutritional profile and containsOmega 3 6 7 and 9 fat along withphytoactives and antioxidantsThese naturally occurring nutrients and bioactive compounds are associated with several aspects of overall wellness includingdigestive health liver function and detoxification processes immune support heart health and respiratory healthBy bringing Sea Buckthorn into a convenient sparkling beverage format STHORN aims to make this unique Himalayan ingredient more accessible to modern consumersOwn Your EnergyAt the heart of STHORN is its philosophy ldquoOwn Your Energyrdquo a belief that energy is personal and choosing the right source mattersldquoSTHORN was created with a simple thought to give people a refreshing beverage made with ingredients inspired by nature while encouraging them to be more conscious about the source of what they consumerdquo say the founders ldquoWithOwn Your Energy we want people to recognise that energy is a choice It is about understanding what works for you and choosing a source that feels right for your everyday lifestylerdquoA Launch Bringing Together Wellness Fitness amp LifestyleThe Pune launch reflected STHORNrsquos positioning at the intersection ofwellness fitness active lifestyles and contemporary culture bringing together108 guestsfor an evening centred around the brand its philosophy and its Himalayaninspired beverageThe launch was attended by several notable personalities includingThakur Anoop Singh Actor Motilal Dayma Bodybuilder Kate Austin Celebrity Trainer Neha Karekanabar Founder UNIMO Rahul Dattard Athlete and Kabir Athlete among othersAdding to the energy of the evening25 influencersalso joined the launch creating a strong presence of the digital creator community and helping introduce STHORN to a wider audienceThe gathering offered guests an opportunity to experience STHORN firsthand while discovering the brandrsquos story philosophy and approach to the emerging functional beverage categoryThe launch also marked an important step in STHORNrsquos journey to build a contemporary wellness brand around naturepowered ingredients and everyday refreshmentFrom the Himalayas to the Modern Beverage ShelfAs consumers become increasingly conscious of the ingredients in their everyday beverages the functional and wellness beverage category in India continues to evolveSTHORN enters this space with a distinctive propositionHimalayan Sea Buckthorn Amla and Lemon brought together in a sparkling beverage formatIts combination of familiar Indian ingredients and the relatively uncommon Sea Buckthorn creates a flavor and ingredient story that sets it apart from conventional carbonated beveragesThe brandrsquos Pune launch is the beginning of a larger journey one that aims to bring natureinspired refreshment into the routines of modern active consumersNow Available on BlinkitSTHORN is currently available for purchase onBlinkitand through the brandrsquos official website with availability onZepto coming soonThe launch communications for STHORN are being supported byGrisu Media Arts as the Media Partner withSunil Sihaag leading the PR strategyWith its Himalayan superfruit foundation sparkling format and focus on everyday wellness STHORN is setting out to create a new kind of beverage experience one that brings togethernature refreshment and an active lifestyleSTHORN Naturepowered refreshment for your everyday lifehttpswwwinstagramcomsthorninhlenhttpssthornin

STHORN: India’s Superfruit Sparkles into Pune with a Himalayan Twist

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STHORN: India’s Superfruit Sparkles into Pune with a Himalayan Twist

Other Articles

Mid-Day Fast