Tata 1mg has launched its new Egg White Protein Powder, aimed at consumers looking for an alternative to whey protein. Whey protein prices in India have risen significantly over the past year, and lactose intolerant consumers have also reported experiencing discomfort with dairy-based Whey protein. The new launch offers egg white protein as a non-dairy alternative, while delivering a protein profile comparable to whey protein.

Egg white is a complete protein source, with all nine essential amino acids and proven protein digestibility. Each scoop of the product provides 24g of complete protein (equal to 7 egg whites) and 5.6g of BCAAs, which are crucial for muscle growth and maintenance. This is significantly superior to many sources of plant protein, which often have incomplete amino acid profiles.