TownBus, the snacking arm of GRB Dairy Foods partners with RCB as Official Snacking Partner

TownBus the snacking arm of Bengalurubased FMCG giant GRB Dairy Foods Pvt Ltd proudly announces its partnership with Royal Challengers Bengaluru RCB as the official snacking partner for the year T20 2025 season This collaboration brings together the love for cricket and the nostalgia of authentic South Indian snacks creating a perfect match for fans during the highenergy cricketing seasonTownBus is known for its highquality ethnic and authentic South Indian snacks that evoke a sense of nostalgia taking consumers back in time with every bite From crispy murukkus to flavorful mixtures TownBus has carved a niche in the hearts of snack lovers by delivering a taste of traditionArun Kumar S Head of Marketing GRB Dairy Foods expressed excitement about the partnership We are thrilled to join hands with RCB for this T20 season Cricket and snacking go hand in hand and we believe our range of nostalgic and authentic South Indian snacks will enhance the matchviewing experience for cricket fans This partnership is a testament to our commitment to bringing people together over shared moments of joy and tasteRajesh V Menon COO Royal Challengers Bengaluru added We are excited to partner with TownBus as their commitment to quality and authenticity aligns seamlessly with our values We look forward to a successful collaboration aheadThe partnership will include a range of cobranded activities exclusive fan engagement events and instadium promotions ensuring that TownBus snacks become a key part of the RCB match experienceAs cricket fever grips the nation TownBus and RCB are set to create memorable moments for fans combining the excitement of the game with the comforting taste of homegrown snacksAbout Royal Challengers BengaluruRoyal Challengers Sports Private Limited a subsidiary of Diageo India owns the Royal Challengers Bengaluru RCB The Royal Challengers Bengaluru often abbreviated as RCB are a franchise cricket team based in Bangalore Karnataka that plays in the Indian Premier League IPL One of the original ten teams has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020 2021 and 2022 In 2024 the team qualified by winning 6 out of 6 games from the bottom of the points table with a 1 37 chance The squad consists of a fine blend of proven stars of the international arena and emerging talentRoyal Challengers Bengaluru emerged champions in the Womens Premier League 2024 RCB won the rights to own and operate a team in the Womenrsquos Premier League with a bid of 901 Crores in January 2023 and shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana INR 340 CR who also happened to become the most expensive buy not only at WPL but among all other womenrsquos cricket leagues in the worldRCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle a fitness product by RCB Dash of RCB a premium line of nonalcoholic cocktail mixers which is launched as an extension to an already successful venture RCB Bar amp Cafeacute which saw an expansion by a newly opened outlet at the T2 terminal of Bengalurursquos Kempegowda International Airport recognised as the lsquoWorldrsquos most beautiful airportrsquo by UNESCOrsquos Prix Versailles in 2023RCB has adopted the philosophy PlayBold which resonates on and off the field ndash lsquoDefeats donrsquot defeat us the Challenger Spirit keeps us alive Download the RCB Mobile Application to know more

TownBus, the snacking arm of GRB Dairy Foods partners with RCB as Official Snacking Partner

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Home / Buzz / Article / TownBus, the snacking arm of GRB Dairy Foods partners with RCB as Official Snacking Partner

TownBus, the snacking arm of GRB Dairy Foods partners with RCB as Official Snacking Partner

Other Articles

Mid-Day Fast