1xBet announced a partnership with Jiří Procházka, one of the strongest MMA fighters, who became UFC light heavyweight champion in 2022. He joined the brand’s pool of ambassadors after Brazilian Carlos Prates.

Procházka made history as the first Czech fighter to win a UFC title, in the light heavyweight division and across the UFC organisation. He is known for his entertaining, unconventional style and aggressive fighting approach, which earned him three Fight of the Night awards and a Fight of the Year win. He was also nominated for Fan Choice for best debut and Dana White’s pick for Fight of the Year. At the moment, Jiří Procházka continues his active UFC career with a professional record of 32-6.