The Human Rules of Digital Marketing That Work, a new business book by digital marketing expert Vamsi Bandi, has been released, examining why digital marketing activity continues to intensify while engagement and trust among buyers show signs of decline.

The book focuses on how modern marketing systems, despite increased automation, data access, and platform expansion, are struggling to deliver meaningful results. It argues that the challenge lies not in execution or creativity, but in the underlying design of marketing strategies that prioritise reach and frequency over relevance and belief.