In the vibrant city of Bhatinda, a quiet revolution in luxury beauty care began with one woman's vision. Dhriti Jindal, armed with a Bachelor's degree in design and an artist's soul, embarked on a transformative journey that would culminate in the creation of Kridha. This brand now stands as a symbol of the fusion of artistry and natural beauty.

The genesis of Kridha wasn't a straightforward path. As an accomplished designer, Dhriti observed a void in the beauty industry - a space where artistry and soul seemed secondary to commercial success. This realisation sparked a bold transition from her established design career into uncharted waters. She took the final step to transition from her former career grounds to explore the beauty industry.