Anjali Gold launches AgFighter in Delhi NCR to raise on-ground awareness about food adulteration and safe consumption.
Anjali Gold
Anjali Gold has announced the launch of AgFighter, a structured on-ground awareness initiative focused on addressing the issue of food adulteration and encouraging more conscious consumption. As part of the first phase, 6 AgFighter units have been deployed across key locations in Delhi NCR.
AgFighter is designed as a public-facing engagement platform that brings conversations around food safety and adulteration closer to everyday consumers. The units will operate across residential neighbourhoods, local markets, and high-footfall areas, with the objective of creating awareness through simple, direct communication rather than promotional activity.
The company clarified that AgFighter is not positioned as a sales-driven campaign. Instead, it reflects Anjali Gold’s long-standing belief that informed consumers are central to improving food standards and accountability within the ecosystem.
Commenting on the initiative, Mrs. Anjali, Director and Brand Ambassador of Anjali Gold, said,
“Food is deeply personal for every family. When questions around purity and safety are ignored, it impacts trust. AgFighter is our way of encouraging people to pause, reflect, and stay aware about what they consume every day.”
Aaryan Saxena, CEO of Anjali Gold, added,
“Adulteration persists largely because it remains distant from everyday conversation. AgFighter brings this discussion to the ground, in a measured and responsible manner. Our intent is not to alarm, but to promote awareness and informed decision-making.”
The initiative aligns with Anjali Gold’s broader emphasis on transparency and quality. In the past, the brand has been certified as the purest mustard oil of India in an independent laboratory analysis of mustard oil samples conducted under the supervision of Dr. Shashikant Pardesi, with the findings published in the International Journal of Scientific Development and Research (IJSDR).
The company stated that the AgFighter units will continue to operate across Delhi NCR over the coming weeks, with further expansion to additional regions being evaluated in a phased manner.
About Anjali Gold
Anjali Gold is an Indian food brand committed to purity, transparency, and responsible consumer awareness. The company focuses on ethical practices and informed consumption, particularly in food categories susceptible to adulteration.
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