Fraganta by Leena Jain, an evocative new name in the world of perfumery, proudly announces the launch of its debut fragrance duo: Ganga and Jogi - a pair of perfumes that marks the beginning of a sensory revolution in India’s affordable luxury segment.

Fraganta is a movement that redefines the notion of luxury, breaking away from Western clichés to celebrate India’s rich cultural heritage as the highest form of opulence. Born from the fusion of Fragrance and India, the name “Fraganta” embodies the brand’s mission to deliver homely regality-world-class formulations that are emotionally resonant, deeply rooted in Indian tradition, yet crafted for the modern, discerning consumer.