Axis Max Life Insurance Ltd. (“Axis Max Life” / “Company”), formerly known as Max Life Insurance Company Limited, announces the launch of its innovative new fund offer (NFO), the BSE 500 Value 50 Index Fund. This passively managed equity fund, available exclusively through the company's Unit Linked Insurance Plans (ULIPs) like Smart Term with Additional Returns (STAR) ULIP & Flexi Wealth Advantage Plan (FWAP) and Online Savings Plan (OSP), offers policyholders a unique opportunity to invest in India's top value companies while benefiting from inherent life cover. This NFO is available for a limited period from July 28 to August 10, 2025.

The BSE 500 Value 50 Index Fund is designed to select the top 50 companies from the broader BSE 500 index based on rigorous value parameters. This unique value factor-based index fund strategically identifies undervalued stocks with strong potential for long-term capital appreciation.