In the world of Indian startups, the most interesting founders are often the ones who have lived a dozen different lives before the age of 30. Enter Reyhan Rattonsey.

A few years ago, you would have found him on the high-gloss sets of Karan Johar’s Rocky Aur Rani Kii Prem Kahaani, working as an Assistant Director. It was the kind of glamorous, fast-paced environment most people never leave. But for Reyhan, the "action" behind the camera eventually felt disconnected from the real-world struggles he saw every day.