Chhunchi expands its silk saree range with authentic Sambalpuri Silk Sarees, preserving Odisha's ikat heritage and empowering local artisans.
Chhunchi
Chhunchi – The Needles’ Craft, founded back in 2024, is now expanding its collection of silk sarees and has introduced Sambalpuri Silk Sarees. A heritage craft from Odisha, Sambalpuri sarees represent the combination of culture, tradition, and folklore of the region.
Chhunchi has infused new life into its silk sarees collection by adding Sambalpuri sarees. They have given a medium to the saree enthusiasts from all over the country to access this exclusive collection while uplifting the arts of local artisans and getting them the recognition they deserve.
This launch of Sambalpuri Silk sarees by Chhunchi is a step ahead in the field of India’s handloom arts and handicrafts. They are also helping customers to embrace this art and preserve it by shopping with them from the people who truly deserve it.
It is a craft that was founded back in the 12th century and slowly embedded into the culture of Sambalpur and nearby areas. As Chhunchi aims to bring the authenticity of silk sarees to an online platform, this new addition will help customers expand their shopping experience.
The Sambalpuri Sarees have their origin amongst one of the oldest weaving crafts of India, and are known for their peculiar “ikat” or “Bandha” technique. This technique involves the threads being tie-dyed before weaving the saree to create distinguished motifs and patterns that are mostly lifted from the regional folklore, like chakra, shankh, and phula.
Added to this, another peculiarity of these Sambalpuri silk sarees is their double-sided finish, meaning that the colour and the motifs remain uniform on either side. Every saree tells a story and combines the beauty of tradition, folklore, and culture, handcrafted beautifully by skilled local artisans.
The founder of the brand, Purtika Choudhury, who is based in Pune, expresses her long-time desire to create more awareness about the pure silk sarees of India and bring each of them on a common platform. Her love for handloom silk sarees sowed the seeds of Chhunchi, and presently it is featuring almost all categories of silk sarees sourced from the different parts of the country.
When asked about her latest addition of Sambalpuri Silk Sarees, she excitedly expressed, “Every single piece of our Sambalpuri silk saree collection is a timeless piece, woven by the local artisans. Each saree takes days to weave, reflecting the immense effort behind it and how different it is in comparison to the modern-day factory-produced sarees.”
Another reason that the founder wanted to introduce the Sambalpuri sarees collection is because of how scarce the art has become and how the original sarees are getting replaced by the mass-produced rip-offs. This initiative will help buyers get aware of the originality of these sarees, which can’t be replicated because of their peculiar way of making.
Chhunchi has set out on a mission to keep the traditions of this art alive and keep it from falling into oblivion. This is just the beginning, and they will continue to add more to the collection to show how diverse the arts are, while the methods of weaving them are the same. They have also become a favoured site in a short span of time because of how easy it is to shop with them.
The collection they have introduced is still in an early phase, and they have stated they will expand it further. Right now, the designs consist of the traditional patterns to the modern-day aesthetics featuring the iconic Pasapalli designs to Rudraksha borders. One thing that customers can be assured of is that each piece has been made in the conventional Sambalpuri silk sarees method and takes days to come into one piece.
Chhunchi, unlike many websites, doesn’t emphasize making a huge profit, but their aim is to bridge the gaps between the skilled and true artisans of these Sambalpuri silk sarees and potential buyers who want the authentic collection and not mass-produced imitations.
Chhunchi, an online store, is a trusted destination for buying the handloom sarees from the different parts of India ranging from Banarasi, Paithani, Kanjeevaram, and more. All these are sourced from their respective states and places, and from the local artisans excelling in the craft. The customer-friendly interface of Chhunchi makes it easier for everyone to order with details of the sarees and the way of handling them mentioned on the site itself.
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