Clariteens: How Prerna Singla Is Building a Functional Skincare Brand for Children

She Helped Build Hundreds of Skincare Products Then Prerna Singla Realised There Was None for Her Own ChildrenThrough her first company Vive Cosmetics a leading cosmetic manufacturing business Prerna Singla spent years helping brands bring skincare products to market From formulation and product development to manufacturing and quality control she gained an insiders understanding of the industry She witnessed firsthand how the skincare market evolved to cater to virtually every consumer need from baby care and acne solutions to antiageing and premium skincare Yet despite producing products across multiple categories she noticed one segment that remained largely overlooked skincare specifically designed for children and young teensThe realization became personal when Prerna began looking for products for her own children Like many parents she found herself navigating a confusing landscape Her children had outgrown baby products but most of the options available in the market were designed for adults The choices available often felt limited and not always suited to young developing skin This is why they believe in ldquoCare Beyond Whatrsquos Visiblerdquo because skin damage isnrsquot always something we can see Caring for the skin from an early age is about more than addressing visible concerns it is about building healthy skin habits early and helping maintain skin health as it developsThe more she searched the more she realized she was not aloneAcross India millions of parents were facing a similar challenge Childrens skin undergoes significant changes as they grow Increased exposure to pollution sun outdoor activities changing weather conditions and eventually the onset of puberty all impact skin health Yet the skincare industry had largely overlooked this age group treating children as an extension of either baby care or adult skincareFor someone who had spent years understanding formulations and consumer needs the gap was impossible to ignoreThat gap became the inspiration behind ClariteensUnlike many entrepreneurs who identify opportunities through market reports Prernas journey began with a problem she experienced firsthand She understood that childrens skin is fundamentally different from adult skin It is more delicate often more sensitive and requires products specifically formulated for its unique needsAt the same time she recognized a broader shift taking place among Indian consumersTodays parents are more informed than ever before They read ingredient labels research products extensively seek expert recommendations and actively look for solutions that are safe and ageappropriate They are no longer satisfied with onesizefitsall products Instead they want brands that understand the distinct needs of their childrenPrerna realized that while the beauty and personal care industry had spent years innovating for adults there had been remarkably little focus on children navigating the years between infancy and adolescenceThis realization shaped the vision for ClariteensThe goal was not simply to launch another skincare brand It was to create a category that recognized children and young teens as consumers with their own unique skincare requirements More importantly it was about giving parents confidence that the products they were choosing had been developed specifically for growing skinThe timing could not have been more relevantChildren today are exposed to skincare conversations at younger ages than ever before Social media has transformed how young consumers interact with beauty and personal care Trending ingredients influencer recommendations and elaborate skincare routines are now part of everyday digital cultureWhile increased awareness around skincare can be beneficial it has also created confusionMany products promoted online are developed for mature skin and may not be suitable for younger users Parents often find themselves trying to balance growing interest in skincare with concerns about safety and age appropriatenessPrerna saw an opportunity to simplify this conversationRather than encouraging complicated routines Clariteens was built around the principles of gentle care healthy skin habits and ageappropriate formulations The brands philosophy centers on supporting skin health rather than chasing beauty trendsThis approach reflects a growing shift in consumer prioritiesModern families increasingly view skincare as part of overall wellness They understand that healthy habits start early and that prevention is often more effective than correction As a result there is growing demand for products that are specifically designed for children rather than adapted from adult skincare categoriesFor Prerna this represents a significant opportunity to reshape how the industry thinks about young consumersHistorically the skincare sector has focused on two major categories baby care and adult skincare The years in between have received comparatively little attention despite representing an important stage of physical developmentClariteens aims to change thatBy creating products specifically for children and young teens the brand is helping establish a new category within Indias skincare landscape It is also encouraging parents to rethink what ageappropriate skincare should look likeBeyond products education remains an important part of the missionPrerna believes parents deserve access to reliable information about childrens skincare needs As misinformation and trends continue to circulate online trusted guidance has become just as important as the products themselves Through Clariteens she hopes to contribute to a more informed conversation around skincare during the growing yearsHer journey also highlights a broader truth about entrepreneurshipMany successful businesses are born not from chasing trends but from solving realworld problems In Prernas case the opportunity emerged from a question she found herself asking as a mother If babies have products specifically designed for them and adults have entire categories dedicated to their needs why should children be expected to use products that were never created for themThe answer to that question became ClariteensToday what started as a personal concern has evolved into a mission to address one of the most overlooked segments in Indias skincare industry By combining years of manufacturing expertise with a parents perspective Prerna Singla is not just building a skincare brand She is helping create a category that acknowledges the unique needs of growing skinAs awareness around childrens skincare continues to grow Clariteens is well positioned to lead the conversation For Prerna the objective remains simple to ensure that children have access to safe effective and thoughtfully designed skincare products created specifically for themSometimes the most meaningful innovations emerge from the simplest observations For Prerna Singla it was recognizing a gap that countless parents had quietly accepted for years Today that observation has become Clariteens a brand built on the belief that every stage of life deserves skincare designed with care purpose and understanding

Clariteens: How Prerna Singla Is Building a Functional Skincare Brand for Children

Other Articles

Mid-Day Fast

Home / Buzzfeed / Article / Clariteens: How Prerna Singla Is Building a Functional Skincare Brand for Children

Clariteens: How Prerna Singla Is Building a Functional Skincare Brand for Children

Other Articles

Mid-Day Fast