FLiCKA Cosmetics has shaken the very foundations of beauty marketing in India with its latest guerilla marketing campaign that has taken Bandra by storm. The brand has unveiled the country's first-ever 20-foot billboard featuring its iconic Silk Touch 3-in-1 Primer, a jaw-dropping move that sets FLiCKA apart from the competition. This colossal ad, strategically placed in a high-traffic prime location in Bandra Western Express, is a game-changer for the cosmetics industry and marks a bold step toward redefining the beauty marketing landscape in India.

This mammoth advertisement, showcasing the Silk Touch Primer bottle, is not just a marketing gimmick; it’s a statement. FLiCKA’s Silk Touch Primer is a revolutionary product that promises to address three common skin concerns: open pores, sun damage, and dry skin. This all-in-one formula not only acts as a primer but also provides long-lasting hydration, creating the perfect base for any makeup look. With a smooth, pore-refining finish that lasts all day, this primer has earned its rightful spot as India’s #1 most sold primer on leading platforms like Nykaa and Amazon.