• GenZ now drives nearly 60% of Flipkart's Beauty and Personal Care category, powering 50% year-on-year growth and establishing Flipkart as the destination for beauty discovery in India
• Two in three beauty searches on Flipkart originate from non-metro India, with cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, and Sangli emerging as significant drivers of the category's growth
• Flipkart unveils its Annual Beauty Trends Report 2.0 in partnership with Quantum Consumer Solutions, mapping a shift toward premium, science-backed, and globally inspired beauty
• Flipkart launches its Global Luxe Beauty Store, bringing 100+ international brands across derma care, fragrances, and K-Beauty to Indian shoppers, including Eucerin, CeraVe, Calvin Klein, Biore, Lattafa and Tir Tir
• Flipkart's in-app Glam Up Sale runs June 19–27, with curated deals and new launches across beauty and personal care for shoppers across India

National - June 26, 2026: Flipkart, India's homegrown e-commerce marketplace, today announced that its Beauty and Personal Care category has grown 50% year-on-year, with GenZ now driving nearly 60% of all beauty purchases on the platform. Fuelling this momentum are shoppers from Tier 2 and Tier 3 cities, with two in three beauty searches on Flipkart originating from non-metro cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, Sangli among several others are increasingly shaping the country's beauty trends and purchase decisions. These insights were unveiled at the fourth edition of Glam Up Fest 2026 in New Delhi, which brought together 100+ leading beauty brands and 6,000+ creators, influencers, and celebrities.

The category's growth spans multiple segments. Premium beauty has grown over 60% year-on-year, while perfumes have seen over 45% growth. Men's grooming has emerged as the standout category, up by 65%, as consumers incorporate skincare, grooming, and wellness into everyday routines, with very high searches for “Sunscreen for Men”, “Facewash for Men”, “Hair Serum for Men”. With 12 beauty products bought every second on the platform, demand has continued to grow. Beauty on Flipkart Minutes has grown 5X over the past year, ranking among the top three performing categories on the service.