GM Modular releases “Morya Morya,” a festive music video featuring Aaditi Pohankar, celebrating Ganesh Chaturthi with décor, music, and togetherness.
GM Modular Ganesh Chaturthi
GM Modular, one of India’s leading home electrical brands, has unveiled a special festive music video titled “Morya Morya” to mark the joyous occasion of Ganesh Chaturthi. The video captures the true essence of the festival through vibrant décor, energetic dance, and heartfelt family bonding reflecting the brand’s ethos of celebrating togetherness and cultural traditions.
Produced by Royz Media and Entertainment with Production Head: Alapan Mondal, the music video features acclaimed artists Aaditi Pohankar (Actress), Mudasir Rashid Bhat (Actor), and Neetu Jakhar ( DIY Artist and Home Decor Influencer), who bring alive the festive spirit with their captivating performances.
A unique highlight of the video is the seamless integration of GM’s innovative products from fans and irons to decorative lighting and Bluetooth speakers which blend naturally into the narrative of festive preparations and joyful celebrations. This not only showcases GM’s wide product portfolio but also emphasizes the brand’s presence in every household moment, from decorating and dancing to family bonding.
The soul-stirring track “Morya Morya” has been composed and musically directed by Som Sumon, with powerful vocals by Devesh, Som & Baidehi, and chorus by Rajrupa Dey & Srijoy Singha. The lyrical depth comes from Amit Kumar Shaw, complemented by rhythm & percussion (Swarnava Ghosh & Srijoy Singha), flute (Subhamoy Ghosh), and guitar (Tirthankar Sarkar). The song has been mixed & mastered by Sumon Dey and recorded at Som Sumon Music Lab.
Speaking about the initiative, Jayanth Jain, CEO & MD, GM Modular, said: "Ganesh Chaturthi is a festival that unites families, communities, and traditions. Through ‘Morya Morya’, GM celebrates the joy of décor, music, and togetherness while paying tribute to Bappa’s blessings. By naturally weaving our products into this celebration, we have shown how GM continues to be a part of every household’s festive journey.”
Aaditi Pohankar shared: “Ganesh Chaturthi is close to my heart, and shooting this video felt like living the celebration for real with music, décor, and togetherness all around.”
Neetu Jakhar added: “Being part of ‘Morya Morya’ was truly special; it felt like celebrating with a second family on set.”The video is now live on GM’s official social media channels, including Instagram, Facebook, YouTube, and major music platforms.
Watch the video here:
https://www.instagram.com/reel/DN07lC73rd9/?igsh=MWZha3RhNTc3dHZveA==
About GM Modular
GM Modular, a pioneer in India’s electrical solutions since 2002, has set industry standards in quality and innovation. Known for its distinctive modular switches and home automation solutions, GM caters to diverse global markets, including Africa, Europe, Nepal, and the Middle East. Trusted by architects, interior designers, and builders, GM’s products-ranging from LED lighting to switchgear as well as music & mobile accessories-bring advanced technology into homes and businesses worldwide.
With over 1600 dedicated employees, GM’s cutting-edge manufacturing facility spans 15 lakh square feet, equipped with top-grade machinery to ensure excellence in every product. Celebrated for its design innovation, GM is the only Indian brand to have won the prestigious Red Dot Design Award three times, exemplifying its commitment to ground-breaking craftsmanship and industry leadership. Guided by a mission to transform lives with quality and style, GM Modular remains at the forefront of electrical solutions, blending advanced technology with remarkable aesthetics.
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