Heard It on Reels? Now Watch the Original: Ultra Gaane Brings Bollywood's Iconic Monsoon Songs Back to Screen
Updated On: 13 July, 2026 02:01 PM IST | Mumbai | Buzzfeed
As Classic Rain Songs Go Viral Again, Ultra Gaane Invites Audiences to Rediscover the Original Video Magic.

Mr Sushilkumar Agrawal Founder & CEO Ultra Media and Entertainment.
From Instagram Reels to trending audio clips, classic Bollywood songs are finding a whole new generation of fans. Whether it's a romantic rain sequence or an evergreen melody making the rounds on social media, many listeners today instantly recognise the tune, but have never watched the original film sequence that made these songs iconic.
As monsoon showers return across the country and retro Bollywood music enjoys renewed popularity online, Ultra Media & Entertainment's Ultra Gaane, India's first homegrown audio-visual music streaming platform, is inviting audiences to go beyond the audio and rediscover these timeless songs in their original cinematic form through its 'Dekh Ke Sunno' experience.
