Ranvir Shorey’s viral campaign for the fictional town of Bindiya has created a massive online buzz, leaving everyone to wonder what the real project is.
Bindiya
In a world saturated with carefully curated travel itineraries and influencer-approved destinations, a new, entirely fictional town has captured the internet's imagination: Bindiya. It all started with a seemingly random post from actor Ranvir Shorey, who declared himself the "official ambassador of Bindiya" with the tagline, "Bindiya Sheher jaisa koi aur sheher nahi" (There's no other city like Bindiya).
https://www.instagram.com/p/DNKirA8TxIt/
The post immediately went viral, sparking a chain reaction of excitement and confusion. Fellow actors like Sai Tamhankar and Sushant Singh joined in, commenting on their plans to visit the town, a place no one could seem to find on a map. But it was veteran actor Saurabh Shukla’s playful comment, "Chhote bachhe ab BINDIYA sheher ke tourist ambassador ban gaye hain… poora bhaukaal macha diya🔥" that truly set the internet ablaze. The cryptic references to "Chhote bachhe" and "bhaukaal" hinted at something more than a simple travel endorsement.
Soon, the internet was filled with "reports" of Shorey spending time in Bindiya and showcasing its various attractions, from its river to its mysterious "Davan Club." Netizens, a mix of curious and bewildered, started their own online searches for this town, only to be met with dead ends. This clever, well-executed campaign has succeeded in creating a massive buzz, leaving everyone wondering: where exactly is Bindiya, and what is this all really about? Whatever the final reveal, one thing is certain: Bindiya is the most talked-about place that doesn't exist.
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