For decades, perfumes served just one purpose - to make people smell good. But as consumers become more aware of mental wellbeing, there’s a growing demand for fragrances that do more - support mood, ease stress, enhance focus. This shift has given rise to the new category of functional fragrances. Mynd & Bloom has positioned itself at the forefront of this movement in India.

Globally, the perfume market was valued at USD 50.46 billion in 2024, and it is projected to grow to around USD 77.5 billion by 2032, at a compound annual growth rate (CAGR) of ~5.6%.